B2c Email Marketing Best Practices

E-mail marketing is one of the oldest strategies but still remains between your most effective and sustainable marketing techniques.

Why is that?

Because your email list is likely to be perhaps your most valuable asset, if you’re seriously interested in building an online business.

Quite often it’s not about the software or product by itself, but about the customer information… Consider it!

Many of the biggest companies and corporations nowadays are highly valued as a result of data they possess: take Facebook as an example.

Do you think it’s that hard to employ a group of programmers to recreate a friendly media platform comparable to FB? Of email marketing strategies course not!

It’s about the non-public information they possess, data is the new olive oil.

Therefore, prior to trying to sell anything to anyone, be always sure to fully capture the lead’s name and email address.

To nurture and follow-up with them afterwards, you may use the strategies I am illustrating in this video tutorial: they are simply called Soap Opera series and Seinfeld collection.